I am a 2G 16GB iPhone customer. I thought that I was doing everything the "right" way. I never jailbroke my phone. Before attempting to get the 2.0 and the App Store software installed onto my iPhone, I first upgraded the iTunes software to 7.7. Then, I attempted to get things done. That's when it all came tumbling down. Yes, in hindsight, I can see that perhaps I ought to have waited until the initial onslaught of new customers had come and gone. But I did not do that. I went online during the apparent denial of service that iTunes experienced due to their servers being overwhelmed by customers in 21 countries simultaneously trying to activate their phones. I went to the iTunes Help menu and saw that many, many people were going through exactly what I had experienced. Some eventually succeeded, others decided to wait it out and try again. I decided to try again , also. When I tried to connect with my iPhone that was only fit for making emergency phone calls, iTunes sent me a message stating that they could not work with my phone in its current condition and that I ought to connect with my local Apple store. Now, I have done so and I have set an appointment with the Genius Bar. Apparently a lot of others did so before me; the earliest appointment that I could get for Saturday, July 12th is at 7:50pm. Unitl the folks at the Genius Bar get my phone back to what it ought to be, I have a bricked phone. No longer, will I look forward with anticipation to the announcement of new firmware by Apple for its iPhone.